Service offering — four consulting fields, one pilot path

Schübeler Consulting advises in four fields: Technical Communication, Technical Documentation, Digitalisation and Artificial Intelligence. Four fields that are rarely thought of together in mid-sized companies, yet need each other if a project is to hold.

On this page you will find the concrete service packages for each of these four fields. Every package is cut so that it can be booked as an entry point, as a pilot project or as a full programme line. Which variant suits your company we clarify in the initial conversation.

Technical Communication

The discipline that translates the knowledge of your engineering and your service into a language that end customers and market surveillance understand. With the Machinery Regulation 2023/1230, binding from 14 January 2027, it becomes a regulatory obligation with conformity relevance.

Services:

  • Concept and build-up of a documentation department, from staffing structure to methodology
  • Introduction of editorial guidelines, style guides and terminology work
  • Training of technical writers in tools, processes and methodology
  • Compliance check of existing manuals ahead of the Machinery Regulation deadline

Typical entry point: An assessment of the documentation processes over 4 to 8 weeks, then a prioritised roadmap.

Technical Documentation

The operational sister of technical communication: how is the content created, who maintains it, how is it reviewed, approved and delivered?

Services:

  • Concept for modular content structures (topic-based writing, DITA, iiRDS)
  • Build-up of translation-memory and terminology management
  • Migration of Word / Adobe FrameMaker sources into a CCMS
  • Definition of review and approval routines with a documented conformity trail
  • Delivery through digital channels (service portals, in-app help, AR instructions, iiRDS endpoints)

Typical pilot: One document type, one product line, three months, documented metrics (creation time, review effort, complaint rate).

Digitalisation

Digitalisation in mid-sized companies rarely fails on technology. It fails on four disciplines that sit in four departments and want nothing to do with one another: technical documentation, knowledge management, translation and content engineering. The consulting starts exactly at this interface.

Services:

  • Assessment of content, terms and owners across all four disciplines
  • Development of a holistic roadmap with a clear sequence (terminology first, tools last)
  • Support with tool selection against hard data-protection and data-processing-agreement criteria
  • Build-up of a knowledge architecture with named owners and expiry dates
  • Establishing a governance model that still holds after 18 months

Typical scope: 12 to 24 months, a six-figure investment, payback in 2 to 3 years.

Artificial Intelligence

AI in technical writing is no longer a pioneering act in 2026. The question is no longer whether a language model contributes, but where it does so, who reviews the output and whose data it sees in the process. Before any tool rollout, three points have to be settled in writing: data basis, quality standard, data protection.

Services:

  • Suitability assessment for AI use in your editorial and translation processes
  • Selection of an AI tool compliant with the GDPR and trade-secret protection (five mandatory questions per provider)
  • Build-up of a documented review routine for AI-generated content (mandatory under the Machinery Regulation 2027)
  • Pilot project over three months, with clear metrics and a defined scaling decision
  • Training the team in prompt hygiene, post-editing routines and hallucination detection

Typical entry point: An initial conversation to assess the data basis, then a pilot plan over three months.

How a project typically runs

  1. Initial conversation (60 to 90 minutes, free of charge): we clarify your current situation, your obligations and a realistic timeframe. At the end you receive a written assessment of whether and how a project makes sense.
  2. Assessment (4 to 8 weeks): a structured analysis of your content, processes, tools and responsibilities. Delivers a prioritised roadmap with an estimate of effort and benefit.
  3. Pilot area (3 months): one concrete area, one document type, defined metrics. A solid data basis for the scaling decision.
  4. Scaling (12 to 24 months, depending on scope): support for the step-by-step rollout into all relevant areas, including training and governance.
  5. Handover and maintenance model: clear responsibilities, documented processes, a defined maintenance frequency. The engagement ends when your company stands on its own.

What the consulting is not

Schübeler Consulting is not the right address if you expect the following:

  • A slide reading “best practices” as the final output. Best practices are what everyone else does too — you need what works for you.
  • A recommendation for a particular tool without the data basis and the processes having been reviewed first.
  • A fixed price for “digitalisation”. Fixed prices are possible once the scope is defined. Before that, any fixed price would be a gamble.
  • A project that runs without your staff’s involvement. Consulting can initiate and accompany — it does not replace your own responsibility.

An initial conversation about your project

Before you start a project, an initial conversation pays off — to clarify your situation, your obligations and a sensible timeframe. At the end you receive a written assessment you can use to move forward internally.

Appointment: book directly online

E-mail: info@schuebeler-consulting.de

Phone: +49 5273 38 92 427